Targeted Distribution
We service our dispensers on a regular set frequency from weekly to quarterly, depending on the footfall of the outlets on a particular round, and the speed with which the leaflets are picked up. Ours is a very structured and transparent system with our merchandisers having a list of leaflets to be put in each rack they visit. Once the rack has been serviced they take a photograph so that we have a record of each visit.
We do a monthly stock check of our warehouse so that our customers always know the level of outflow.
How We Do It
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Premium
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High footfall sites which are designed to attract a large cross section of people, including locals as well as visitors.
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Examples of outlets:
Supermarkets, Train Stations, Bus Stations, Petrol Stations, Large Visitor Attractions, Large Hotels, Caravan Parks, Restaurants, Pubs Coffee Shops Garden Centres and Leisure Centres
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High pick up rate of leaflets
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Merchandised on a weekly to monthly cycle
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Tourism
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Medium footfall sites aimed predominantly at visitors to the area.
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Mainly located in hotels and some smaller visitor attractions and a few restaurants and tea rooms.
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Average pick up rate of leaflets
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Merchandised on a 4 to 12 week cycle
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Culture Hound
- Promoting Museums, Arts, Music & Cultural Events
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Culture Hound branded dispensers aimed at locals and visitors with a culturally minded disposition
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Mainly located in arts venues and coffee shops
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Average to high pick up rate of leaflets
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Merchandised on a 4 – 6 week cycle
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Small Outlet Service
- Dedicated delivery to Bed and Breakfast, Guest Houses, small Country House Hotels
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Targeting visitors
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Merchandised 1-3 times per year
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Street Culture
- Promoting nightlife, Arts and Music Events (only available in Newcastle)
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Targeting young local professionals
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40 countertop branded display units across Newcastle & Gateshead
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Average to high pick up rate of leaflets
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Merchandised on a monthly cycle