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Targeted Distribution

We service our dispensers on a regular set frequency from weekly to quarterly, depending on the footfall of the outlets on a particular round, and the speed with which the leaflets are picked up. Ours is a very structured and transparent system with our merchandisers having a list of leaflets to be put in each rack they visit. Once the rack has been serviced they take a photograph so that we have a record of each visit.

We do a monthly stock check of our warehouse so that our customers always know the level of outflow.

How We Do It

  • Premium

    • High footfall sites which are designed to attract a large cross section of people, including locals as well as visitors.
    • Examples of outlets: Supermarkets, Train Stations, Bus Stations, Petrol Stations, Large Visitor Attractions, Large Hotels, Caravan Parks, Restaurants, Pubs Coffee Shops Garden Centres and Leisure Centres
    • High pick up rate of leaflets
    • Merchandised on a weekly to monthly cycle
  • Tourism

    • Medium footfall sites aimed predominantly at visitors to the area.
    • Mainly located in hotels and some smaller visitor attractions and a few restaurants and tea rooms.
    • Average pick up rate of leaflets
    • Merchandised on a 4 to 12 week cycle
  • Culture Hound

    • Promoting Museums, Arts, Music & Cultural Events
    • Culture Hound branded dispensers aimed at locals and visitors with a culturally minded disposition
    • Mainly located in arts venues and coffee shops
    • Average to high pick up rate of leaflets
    • Merchandised on a 4 – 6 week cycle
  • Small Outlet Service

    • Dedicated delivery to Bed and Breakfast, Guest Houses, small Country House Hotels
    • Targeting visitors
    • Merchandised 1-3 times per year
  • Street Culture

    • Promoting nightlife, Arts and Music Events (only available in Newcastle)
    • Targeting young local professionals
    • 40 countertop branded display units across Newcastle & Gateshead
    • Average to high pick up rate of leaflets
    • Merchandised on a monthly cycle