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New for 2021: “Unlock your Adventures” QR Codes


Due to the unprecedented disruption and challenges of Covid-19 we launched our new QR product earlier than originally planned to enable our clients to quickly reach visitors to the region, including many new first-time visitors.

Hundreds of visually prominent “Unlock your adventures” QR code posters/bedroom mirror stickers are now on display in hotels & guesthouses, B&Bs and campsites throughout Cumbria and Northumberland. Some self-catering parks are also attaching our QR code within their welcome email to guests upon check-in.
QR stickers have been placed on every rack within our extensive rack network in tourist attractions, retail outlets, pubs, restaurants and coffee shops and in also in “new to A-ha!” locations that are unable to host a leaflet display rack. They will also shortly be displayed on the seat backs of all Stagecoach Cumbria tourist service buses running from Keswick to Lancaster & Bowness to Grasmere!

The QR code directs visitors to our comprehensive local information portal/virtual leaflet rack of things to see and do in the region, grouped by theme and searchable by town. Each entry on the site includes a direct link to the client website to allow visitors to research your offer and book their visit with you directly. When they scan our QR code, these tourists are already in the area and actively looking for something to do during their visit.

QR codes will also be launching in Tyne and Wear and County Durham very soon!

To get involved with our QR campaign, please get in touch on 01539 739777 or email: elaine(at)